8/18/2023 0 Comments Youth with you 3 votingUnder the stimulation of the voting mechanism, individual consumption gradually evolved into collective consumption. Therefore, the tremendous amounts of votes received by the contestants demonstrate not only the popularity of such shows but also the incredible consumption power of their audience, especially fans. As free votes are limited, many members of the audience get extra votes by purchasing premium memberships on the video platforms or sponsoring merchandise (often dairy drinks) with QR codes of votes attached to the packages. The audience of fostered idol shows determines which contestants get to debut mainly through online voting. As the model of fostered idols became increasingly popular in China, many reality talent shows featuring fostered idols thrived, the popular ones including Idol Producer, Youth with You, and Produce 101 China. Their fans can witness and contribute to their professional progress and career success. Compared to traditional entertainment celebrities who appear under the spotlight as mature stars, fostered idols are stars in the making. The term “fostered idols,” or yangchengxi ouxiang in Chinese, refers to entertainment celebrities who began their career as “blank slates” (Zhao and Wu 2020). Less ambiguous, however, is that the regulation would have improved overall social welfare more if it was a gentle nudge rather than a hard ban. After a normative analysis, we conclude that the extent to which the regulation can be justified in the framework of welfarist consequentialism remains unclear. The market, legal, and social issues could have all motivated the regulation. We argue that fans’ seemingly irrational consumption behavior can be understood generally in the models of personal identity formation and consumer devotion. Drawing from existing literature, public and private media articles, and the authors’ observations of online fan communities, this study explores the incentives for fan consumption in the shows as well as the rationale and impacts of the regulation. However, in 2021, the Chinese government suspended this type of show as part of an intervention in idol fan culture. "The show should set more judgment standards in the players' professions and specialty to ensure its' relative fairness," he said.In recent years, fostered idol reality shows in China demonstrated the incredible consumption power of fans. Luo pointed that voting for purchasing milk is too "capitalistic", and this "money above all" will misguide the minors' values to see the world. ![]() ![]() ![]() Sponsors will not be able to directly link their products with the voting system of the shows anymore, and the normal way of promoting through advertisement can be acceptable," said Luo Ting, a teacher in media and public affairs at China's Communications University. ![]() "The connection between sponsors and video platforms have been weakened by the release of the notice. These coupons allow them to attend events with certain activities, such as giving fans the opportunity to hold hands with their idols, such as members of the Japanese idol group AKB48. "The release of this notice is more targeted, especially after the scandal with Youth With You Season 3, but I don't think it will give a big hit on the shows as they can recover and continue earning profit by adjusting the competition system," Shi noted, adding that the way that Japan promotes their idol bands can be a favorable idea.įor instance, in Japan fans can earn a special coupon by buying a band's albums. Shi Wenxue, a cultural critic based in Beijing, told the Global Times on Monday that this notice is sure to impact membership registration rates and audience viewership on these video platforms. For example, after the release of competition reality show Sisters Who Make Waves, streaming platform Mango TV saw an increase of more than 28 million users. Data fraud and participation by minors has also been banned.Īccording to media reports, these types of voting systems have had a huge impact on the number of subscribers to shows. The announcement comes after the hit show Youth With You Season 3 found itself at the center of a scandal in which tons of bottled milk was bought and wasted by fans who were trying to keep their favorite idols on the show.Īccording to the notice, the programs are strictly prohibited from setting up voting systems that require or encourage people to "vote by spending money" such as purchasing certain goods or memberships on video platforms to support competitors. Chinese competition reality shows are no longer allowed to set up systems in which fans can spend money to vote for their favorites, according to a new notice issued by the Beijing Municipal Radio and Television Bureau on Monday.
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